Save the Children

"Newborns have the highest risk of death among all children. The 4 million deaths annually among newborns now represent 40 percent of all deaths to children under age 5, yet little attention has been focused on this vulnerable group. Death rates among all children under age 5 have declined in recent decades, but newborn death rates have changed very little."Save the Children

At the homepage of the site, the viewer immediately sees where to donate now, sponsor, and support the cause. The site provides more information on how to support the cause then on facts of what the organization is supporting. The site works to persuade the viewer that it is an organization you can trust.